Client: AT&T

Project Name: Shop for Life

Industry: Telecommunications

Capabilities Used: In-Store, Retail Marketing

Challenges: Dig out of the rut of sameness currently plaguing the wireless industry. Relate to the customer while differentiating the brand.

Integer's Insights: Retail stores were divided by brand, not function. What if we changed that? What if we created in-store sections based on lifestyle and not manufacturer?

Results: AT&T Q3 profit nearly quadrupled vs. the previous year and revenue rose 10%. During the same period, AT&T added 1.4 million new subscribers. Q4 followed with profit up 283% and revenue up 10.2%. And new subscribers totalled at an impressive 2.4 million for the quarter.

Client: Benjamin Moore

Project Name: Aura Paint

Industry: Home and Shelter

Capabilities Used: Event Marketing

Challenges: Help customers to see past the premium price and to focus instead on the premium benefits - expansive color palette, incredible ease of application and true one-coat coverage.

Integer's Insights: Interior designers want to see beautiful shades. Contractors want to see beautiful bottom lines. Satisfy both needs with separate events that allow each group to interact with the paint and its benefits.

Results: Event attendance exceeded projections and led to sales that were so impressive, Benjamin Moore repeated the programs the following year on an even larger scale.

Client: MillerCoors

Project Name: Blue Moon

Industry: Alcoholic Beverages

Capabilities Used: TV, OOH, Print, In-Store, Event Marketing

Challenges: Introduce an unusual artisan beer with an unusual artisan garnish. Oh, and accomplish both in a category that is completely saturated.

Integer's Insights: Position Blue Moon differently. Both figuratively and physically. We placed Blue Moon in the produce section and made drinking it a work of art.

Results: The Blue Moon brand posted 90% growth and distributor orders were the highest in the brand's history. In addition, the use of orange as a garnish grew from 29% to 58%.

Client: Coors Light

Project Name: Silver Ticket

Industry: Alcoholic Beverages

Capabilities Used: TV, OOH, Print, In-Store, Digital

Challenges: The national WIN NFL TIX promotion was entering its third successful year; however, it was clear that Coors needed to connect with consumers on a more local level.

Integer's Insights: Of the 75 million NFL fans out there, approximately 95% have never attended a regular season game. Not even in their own hometown.

Results: By creating a real opportunity for consumers to attend an NFL game, overall Coors Light volume went up 4.7% vs. the previous year. Consumer entries were up 18% and interactive traffic was up 36%.

Client: FedEx Office

Project Name: No More All Nighters

Industry: Office Services

Capabilities Used: Retail Marketing, In-Store, POP

Challenges: FedEx Office (formerly FedEx Kinko's) needed a way to stay relevant with their core customers. So they came up with FedEx Office Print Online. And then they came to us to bring it to life in-store within 30 days.

Integer's Insights: Nothing is more dreaded than the all-nighter. Once the content is complete, there's the all-night printing and binding. Of course, new FedEx Office Print Online eliminated all this and our coffee-guzzling signage reminded customers why that was so very, very wonderful.

Results: FedEx Office Print Online more than tripled its revenue in the first 30 days, and the sweepstakes drove over 100,000 unique visitors to the campaign web site. In addition, the campaign was featured in the Best of 2007 BtoB Magazine.

Client: Michelin

Project Name: Ride of Your Life

Industry: Automotive

Capabilities Used: Digital, Direct Mail, In-Store

Challenges: Everyone offers rebates and we needed to offer one too, but how could we stand out? Michelin is a premium brand and the economy had consumers looking elsewhere.

Integer's Insights: If we could create a unique look and an emotional connection playing off nostalgia, other brands would take a back seat to Michelin.

Results: Consumer rebates doubled over 2008. In addition, the online sweepstakes encouraging entrants to share their favorite road trip stories added 1,000 new customer names to Michelin's database.

Client: Mohawk Industries

Project Name: Quick Step Flooring

Industry: Home and Shelter

Capabilities Used: In-Store, Print, Collateral

Challenges: Dispel the myth that laminate flooring is a compromise in appearance.

Integer's Insights: Literally show customers what Quick Step is capable of by creating a series of in-store displays and sales materials filled with beautiful imagery that leaves customers, well, floored.

Results: More retailers than ever before are participating in the Quick Step in-store display program. In addition, distributors' self-reported satisfaction with the products has never been higher.

Client: Pella

Project Name: Power of Yellow

Industry: Home and Shelter

Capabilities Used: Collateral, Trade Displays, Sales Kits

Challenges: 80% of contractors and remodelers were aware of Pella, but not only were they not buying Pella, they weren't really aware of all the advantages Pella offered.

Integer's Insights: Pella has a signature yellow logo that is not only well recognized, but also well respected. Owning and installing Pella is a source of pride for contractors and consumers.

Results: In the first four months of the campaign, calls to the Pella sales team increased by 93%, leads increased by 105%, and the Pella web site was seen by 25,000 unique visitors.

Client: Slurpee.com^*

Project Name: Slurpee Nation

Industry: Convenience Store

Capabilities Used: Digital

Challenges: Shatter the notion that "all frozen carbonated beverages are the same."

Integer's Insights: Slurpee isn't just a frozen carbonated beverage. It's a frozen carbonated beverage with a cult following.

Results: We gave the cult a name, Slurpee Nation, and a place to unite, Slurpee.com. Traffic to the new site grew by 200% within 60 days of launch and the flag for an online nation was raised.

^*In collaboration with FreshWorks

Client: Polaris/Victory Motorcycles

Project Name: Victory MY09 Campaign

Industry: Powersports

Capabilities Used: TV, Print, Radio, Digital, Direct Mail, In-Store

Challenges: Victory is a premium motorcycle brand that also offers value. With the economy down and sales dropping, people needed to hear the value message, but how do you discuss deals without diluting your elite status?

Integer's Insights: 72% of potential Victory buyers didn't buy because they didn't think Victory offered enough bike for the buck. All Victory needed to do was prove these potential buyers wrong by pointing out their core belief of quality, innovation and value.

Results: On March 31, Victory broke their single-day of sales record by selling 174 units - 52 units more than the previous record.